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Research papers

A New Framework for Interpreting Repurchasing Behaviour

Understanding the purchase journey is one of the most important and popular research topics in modern marketing research. The funnel model, which describes a consumer's purchase process by breaking it down into critical stages, has been the dominant...

Catalogue: Asia Pacific 2023 - Innovation
Author: Yongtae Park
Company: Google
November 22, 2023
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Citation

Park, Y. (2023a, November 22). A New Framework for Interpreting Repurchasing Behaviour . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-new-framework-for-interpreting-repurchasing-behaviour-


Webinars

Mind the gap: Quilt.AI bridges the 'sustainability' gap between what people say and what they do

Big Data, Social Listening and AI firms pop up every day. Whilst they are strong in aggregating large volumes of data, why is it that organisations can struggle to derive commercial implications and turn this data into impact? What's often missing is...

Catalogue: Webinars 2021
Author: Anurag Banerjee
Company: Quilt.AI
February 23, 2021
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Citation

Banerjee, A. (2021a, February 23). Mind the gap: Quilt.AI bridges the 'sustainability' gap between what people say and what they do. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/mind-the-gap-quilt-ai-bridges-the-sustainability-gap-between-what-people-say-and-what-they-do


Webinars

Why online research is your best strategy continuing to 2021

With 2021 around the corner, the new realities of remote testing are here to stay. Everything seems to be changing, so we need a fresh perspective and new ways to cope- and this extends to market research. Contextual virtual shopping provides a...

Catalogue: Webinars 2020
Authors: Jonathan Asher, Andrea Ceran, Irena Pavlovic, Jane Nedinkovski, Vladimir Matic
Company: EyeSee
November 24, 2020
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Citation

Asher , Ceran, Pavlovic, Nedinkovski and Matic (2020a, November 24). Why online research is your best strategy continuing to 2021. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/why-online-research-is-your-best-strategy-continuing-to-2021